JCA Arts Marketing
We are a nonprofit-only consulting firm focused on the arts, helping organizations advance their mission by improving their relationship with data and technology.
We show you how to increase revenue, optimize operations, and build lasting relationships with your target audience.
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Detailed data analysis to understand patron motivation and opportunities for growth.
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Strategic customer segmentation to target the right people at the right time.
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Marketing support including campaign planning and interim staffing.
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Pricing and revenue management to maximize income while supporting accessibility goals.
/ Custom pricing
An analysis of transactional data from 15 nonprofit performing arts clients to identify changes in audience behavior post-pandemic.
For more than two decades we’ve been watching the slow decline of our subscriber base. Now, we find ourselves in a post-pandemic situation where subscribers are at an unsustainable level across the US. Our research from January of this year showed that subscriptions were down 27% for the 21/22 season, relative to pre-pandemic. In this blog, Director of JCA Arts Marketing Jamie Alexander breaks down ways to find out what your audience actually wants to create a model for all who want to engage with your art.
An approach to pricing that focuses on making people feel welcome and using pricing as a form of access for audiences of all backgrounds.