Fly a Kite

We’re here to help you understand your audiences; build your brand; make decisions informed by insight, to grow, broaden and diversify your fanbase.

• We’ll get to know you and your context and involve your team so no one is left behind and everyone in your team feels bold and inspired.
• We’ll ask audiences what they really think, and dig deeper so you’ll have impactful evidence, and can be confident of making the right decisions.
• And we’ll build actionable insights and simple tools, so it’s easy to put into practice. We do focus on the big ideas, but will never fly off leaving you with an unactionable strategy document.

Fly a Kite is a two-person team (Jo Taylor and Lorna Dennison) and this is one of our strengths. We’re immersed in your project, with both of us involved every step of the way. We bring a powerful combination of in-depth research expertise, and decades of successful real life, strategic arts marketing and leadership experience.

Every organisation is different so our approach is to listen to you to understand the challenges you face and what you want to achieve. If you’d like a chat, so would we.

What our clients say:

“Fly a Kite have been integral to helping the Donmar devise a clear brand strategy, underpinned by a robust process of audience and stakeholder research. Jo and Lorna’s deep knowledge of the sector, expertise in branding and sheer giddy enthusiasm for this work are a winning combination – I highly recommend working with them to take your audience insight and brand strategy to the next level.” Abby Corfan, Director of Audiences, Donmar

“Fly a Kite’s services and expertise are invaluable. Jo and Lorna deeply understand the arts, their client(s), and where their work fits. They bring an exceptional perspective that guides, empowers, and delivers. We have learnt so much and their impact cannot be overstated as it is driving change. I have to say the work was genius. Audiences matter and Fly a Kite are great at championing their voices.” David Wilson, Director, Aberystwyth Arts Centre

“Fly a Kite have more than delivered on the brief and our project is most definitely set up for success. It has been an absolute pleasure to work with both Jo and Lorna – they bring a powerful combination of skills: in-depth research understanding with real-life arts marketing understanding. This ensures research rigour – from ensuring we are asking the right question and all business partners are aligned to it through to designing the research to answer the brief effectively… AND effective, choiceful translation of audience insights into a clearly communicated presentation that can be understood and actioned by the business. Fly a Kite make it look easy – when I appreciate just how difficult it is to pull off.” Claire Clutterbuck, Head of Audience Insights & Engagement, Southbank Centre

“We had a fantastic experience working with Jo and Lorna on the strategic brand review for Bristol Beacon. Their approach to audience research was thoughtful, thorough, and clearly grounded in years of expertise, giving us genuine confidence in what we were seeing and hearing. They brought the findings to life with real clarity, making it easy for everyone across our organisation to understand and engage with the insights. What really stood out was the team’s brand and marketing nous, combined with a strong understanding of the culture sector – they didn’t just present insights, they knew exactly how to apply them in context. Their recommendations were practical, focused, and immediately actionable, giving us a clear and confident direction for how we can continue to grow and connect more deeply with our audiences.” Andy Boreham, Director of Audiences, Bristol Beacon