Capacity

Capacity is a premier digital marketing consulting firm for arts and culture. Since 2008, we’ve been working with ambitious arts and cultural organizations to engage audiences, build community, and market smarter through close, personal partnerships. Our clients are our passion as much as our industry—we stand up for the organizations and people we serve and are committed to consulting each courageously.

Our mission: we help arts, culture, events, and attractions embrace a robust digital strategy that leverages today’s digital tools to engage community, build and sustain audiences, and drive revenue for the future.

  • Strategic media planning and expert execution across social, search, and programmatic channels (including CTV, Digital Out of Home, etc.)

  • Comprehensive website analytics and optimization to measure performance and user behavior

  • Creative strategy and content creation designed to build community and drive sale

  • Search Engine Optimization and Answer Engine Optimization/AI Search (SEO/AEO) to improve organic discovery

  • Email marketing strategy focused on deepening audience relationships

  • AI strategy consulting to help organizations ethically leverage new technology

Capacity helped Boston Ballet craft a multi-channel digital marketing strategy for their beloved holiday production, reaching new audiences and breaking revenue records.
Capacity partnered with San Francisco Opera to apply AI as a strategic partner. From research to execution, AI accelerated testing, sparked new ideas, and delivered early wins in first-time audience engagement.

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