Caboodle UX Studio
We turn more of the web traffic you already have into ticket sales and donations.
Your audience arrives ready to book. Then some of them give up between the event page and payment. We find where, and we fix it.
We co-created the UX standards behind card payments worldwide (with EMVCo), so we know what stops people finishing a checkout. We pair that expertise with your own data, behavioural design and hands-on work on your site, including the Spektrix API and iframes.
You work with the two of us, Chris and Lucy. No juniors, no handovers. Every change ships in small, measured steps and is tested against your numbers, so your booking system stays stable throughout.
What you get
- More sales from the traffic you already have. We refine each step from event page to basket to payment, on desktop and mobile, so fewer people abandon before a confirmed booking.
- Proof of what worked. Each change is measured against your own figures, so you know which improvements paid back and which didn’t.
- Patterns from across the sector. We work with other cultural venues on Spektrix, so we often know what’s likely to work before you spend a penny testing it.
- A monthly read on your revenue. One report across Spektrix, Google Analytics and on-site behaviour, with year-on-year comparisons: which channels bring new audiences, how ticket prices and donations are tracking, and where the next opportunity sits. Answer the board with evidence.
- Ongoing support that pays its way. New features, fast fixes and updates for a fixed monthly fee, with no new quote each time.
How to start
We begin with a snapshot of where your booking flow is losing sales, then fix the highest-value problems first.
“Tickets are way up from this time last year. We’re getting new people, and now we’re not losing them at the last steps.”
— Marketing Director, Reading Rep Theatre