Up

Up is a next-generation mobile ticketing platform designed to help theatres and venues engage audiences, save time, and boost secondary spend through a Spektrix-integrated platform. We replace static QR codes with interactive digital tickets that allow venues to communicate directly with audiences via WhatsApp and SMS without requiring an app download.

• Send tickets and notifications via WhatsApp and SMS

• Enable self-service ticket management including seat upgrades, date swaps, and refunds

• Drive secondary spend through in-ticket food, drink, and merchandise pre-orders

• Embed interactive media, exclusive video content, and social media integrations directly into the ticket

• Access engagement and commerce analytics via a dashboard to track customer behavior

• Automated tools to help fill premium seats and increase ticket yield post-purchase

• Tools to boost loyalty and donations through personalized post-show video content