Morris Hargreaves McIntyre (MHM)

Morris Hargreaves McIntyre is a strategic planning and market research consultancy focused on the cultural sector. They combine quantitative and qualitative research with strategic analysis to provide deep insights into visitor motivations, expectations, and behavior. Their work helps museums, galleries, theaters, and heritage organizations understand their markets and develop actionable business plans.

• Strategic planning and brand development workshops to define organizational vision and mission.

• Bespoke audience research including exhibition testing, program evaluations, and community consultation.

• Culture Segments: A psychographic profiling system designed specifically for cultural audiences to help build deeper relationships.

• Comprehensive research services including rolling visitor surveys, focus groups, and depth interviews.