DynamO Pricing

DynamO’s pricing service is proven to help organizations increase ticket revenue and reduce empty seats through an automated, algorithm-driven dynamic pricing engine. Specifically designed for the arts and culture sector, the platform integrates seamlessly with Spektrix to update ticket prices in real-time based on demand signals. Last year we helped clients achieve 14%+ revenue growth on average, and up to 22% reduction in unsold inventory.

  • Automated demand-based pricing that responds to sales velocity and availability in near real-time.

  • Flexible business goal setting, allowing venues to prioritize maximizing revenue, increasing attendance, or both.

  • Granular control over which specific performances or ticket types are dynamically priced or remain static.

  • Quick and risk-free setup with no upfront fees, allowing venues to test the impact of flexible pricing on a per-event basis. 

We work with some of the most successful Spektrix clients across the UK, US and Canada, including:

The Belgrade Theatre, Coventry UK

The Young Vic, London UK

Manitoba Opera, Winnipeg Canada

Bristol Old Vic, Bristol UK

Edinburgh International Festival, Edinburgh UK

Village Theatre, Issaquah & Everett US

Watermill Theatre Newbury, UK

The Rep, Birmingham UK

Everyman, Cheltenham UK

/ Zero Risk. Built on Partnership. There are no setup fees or minimum commitments with DynamO. Choose the model that fits your business: Standard Commission: A straightforward percentage on dynamically priced tickets. Revenue-Share: A partnership where we only share in the additional revenue DynamO helps generate. Either way, if we don't create extra value for you, we don't expect to share in it.
Edinburgh International Festival enjoyed a "significant rise in visitors" and set a 10-year seat-filling record in their first season working with DynamO.
After experimenting with manual dynamic pricing and making frequent updates to ticket prices, the Watermill team are now enjoying the benefits of an automated solution, streamlining internal processes, freeing up marketing team resources and driving an uplift in revenue.
DynamO In Depth Case Study: Dumaszínház Comedy Theatre
Case Study Snapshot of results
One night arena event case study: Full Sell-Out, Record Revenue

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